Chris Castig Co-founder of Adjunct Prof at Columbia University Business School.

Copy What Can’t Be Sold | Published Thesis for University of Amsterdam New Media MA

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The final version of my MA Thesis is ready!

Copy What Can’t Be Sold (and Sell What Can’t Be Copied):
What Musicians Have Learned From Blogging

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The “crisis in the music industry” (declining profits blamed on piracy) has been presented in the media as a crisis for musicians. This thesis challenges such assumptions by differentiating between various components of the industry and by illustrating how some musicians are benefiting from, and sometimes even promoting, piracy and other types of free online content.

Studies of the music industry suffer from a marked inability to comprehend the underlying logic of the Internet when analyzing digital music distribution.  Digital music lives within the framework of the Internet, therefore it is subject to the logics of that context. By analyzing this context and looking closely at the influence that the Internet and blogging culture are having on music distribution, this thesis updates outdated concepts and presents recommendations for musicians living in a ‘post-Napster’ era.

Through a wide range of academic texts, empirical reports, interviews and case studies, I equate the current role of the musician to that of the blogger, ultimately arriving at the conclusion: successful musicians must copy what can’t easily be sold, and sell what can’t easily be copied.

Intro – Explains it all
Section 1 – P2P & Music industry background/history
Section 2 – Free music, and the benefits of piracy
Section 3 – Musicians that blog, and selling what can’t be copied
Conclusion – Sums it up

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Chris Castig Co-founder of Adjunct Prof at Columbia University Business School.