A humble proposal to bring plant-based food to American cities
There’s a lack of plant-based food options offered at restaurants in America.
In New York City, where I live, less than 2% of the top restaurants have “vegan” or “vegetarian” labeling (based on a casual survey of 50 restaurants).
Meanwhile, over 6.4 million Americans identify as vegan, 16 million identify as vegetarian, and flexitarianism (ie. occasional vegetarians) is trending.
Last year the plant-based food sector experienced 8% overall growth, according to Nielsen, and the plant-based protein market is projected to reach $5 billion USD by 2020.
Restaurants can capitalize on this trend and increase revenue by adding “Vegan-Friendly” options and labeling.
Could cities offer a “Vegan-Friendly” (or Animal-Free) certification for restaurants and cafes that include plant-based, animal-free options on their menu?
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